WHAT’S UP WITH THE BRAND NAME?
And the brand name? What’s up with that? 😅 Why would anyone choose this name for a quality backpack? It makes no sense!
Some of you expressed an interest in knowing how we came up with this name 😃.
It had to be a name that would draw attention, something very unusual and funny that would be easy to remember.
There was no inspiration at first. So I asked my kids if they had any ideas. Teenagers can be very creative. And it didn’t take long for a first answer to come: “shitty backpacks”.
It almost came out spontaneously from my son. He hadn’t given it any thought. Exactly what was needed: a spontaneous inspiration. We had a good laugh but this was actually taken seriously. It sounded very interesting, but not quite perfect yet.
A day later my husband suggested the name “my shitty backpack” and this was it. A lot of you love it and some others don’t. Still, somehow it has to be this name. Cannot please everyone can we?
Also, there is an implied reference to a “hempy” product in the name.
Paired with the little blue alien on the logo it looks perfect. Without the little blue guy maybe it wouldn’t be.
For those of you who do not like logos, they can easily remove the label so that the backpack is neutral.
What is your opinion on this brand name?
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